This used to be common knowledge in “web design” but it’s still true. Every time a site interrupts the visitor from achieving something on your site, (modal, sso login, login prompt, newsletter signup) the visitor loses focus and is less likely to meet the goal (or “lowers conversion tracking” if you’re using analytics). That’s why these things should be displayed after the main content when the visitor is naturally open for a new pathway.
In 2005, Sander started his professional career in the education sector building content management systems and systems automation.
At his last job, he worked at one of the leading media organisations in the UK where he helped build and support a WordPress based publishing platform for regional newspapers and magazines.
He worked on the first iteration of the core sitemaps feature of WordPress 5.5.